Finding the Right Creators for Your Niche

A million followers in the wrong niche is worth less than ten thousand in the right one. This is my complete method for finding creators whose audience actually buys what you sell — from search operators to the comment-section test.

You'll learn how I build a long-list of fifty names in an afternoon, the five-point vetting checklist that filters out fake engagement, and how to read an audience's age, interests and intent from public signals alone.

Finally, we talk fit: values alignment, content style and the trial post that protects both sides before anyone commits to a series. Get this right and every later step — negotiation, briefing, measuring — gets easier.

In this guide

• Why niche fit beats follower count
• Building a long-list of fifty names
• The five-point authenticity checklist
• The trial post that de-risks everything